Samras leads the strategic initiatives of the organization and is vested with the responsibility to steer the strategic expansion of the group, managing the delivery channels, marketing and business development, sustaining and growing the existing partnerships as well as developing new associations and affiliations with external partners. In addition to driving sales and marketing functions, Samras manages the corporate affairs and PR of the organization and support organizing functions including product and customer support services, branding, advertising, marketing research and relationship marketing. Samras is also responsible to drive the corporate training vertical and leads the institutional business development function. Samras possess more than 18 years of experience in BFSI and Education domain and is a management graduate with a bachelors from Mangalore University and a PGDBA from University of Wales, UK.